Fashion Luxury Design Topic

Portrait of a CEO - Interview with Miu Miu CEO, Benedetta Petruzzo: "How the rule-breaking brand is Growing Across Geographies and Products in a Luxury’s Post-Pandemic Boom"

Event date

27 Jun 2024

Event time

06:30 PM - 09:15 PM CEST


Event address

Hotel Portrait Milano, Corso Venezia, 11, Milano

Event language

English

Registration deadline

27 Jun 2024 - 03:00 PM CEST

Cancellation policy

The participation fee will be refunded no later than 25 June at 10:00am CET. After this date, no refunds will be allowed.


Contact info

topic-fashion@bocconialumni.it


Donations

All donations are 100% tax deductible.

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"Portrait of a CEO" is an exceptional evening in the enchanting setting of Portrait Milano, hotel of the Lungarno Collection. A networking dinner followed by a dynamic interview with an exclusive guest, protagonist of the world of Fashion, Luxury and Design.

For this third edition we will have the pleasure to sit with Benedetta Petruzzo, the first dedicated Miu Miu CEO.

The conversation will circulate around several topics, concentrating first on our guest's personal and professional story, to then move to the Company evolution, current situation - how the brand successfully achieved transversal growth across products and geographies in a year when the steam has come off luxury’s post-pandemic boom- and its planned strategy for the future in conquering a more global audience, thereby playing his part in helping Prada group securing its place in a fiercely competitive environment.

The dialogue will be moderated by Chiara Berlendi, Principal at Heidrick & Struggles International, Professor Emanuela Prandelli, Faculty Referral of Topic Fashion Luxury Design, MAFED Director and LVMH Associate Professor of Fashion and Luxury Management and Gabriella Lojacono, Associate Professor of International Management and Director of the Executive Master in Luxury Management - EMiLUX.

 

6:30

Registration

6:45

Welcoming dinner

7:30

Opening greetings

7:40

Interview with Benedetta Petruzzo, CEO - Miu Miu

Moderators:
Emanuela Prandelli, Faculty Referral Topic Fashion Luxury Design; Director MAFED SDA Bocconi and LVMH Associate Professor
Chiara Berlendi, Leader Bocconi Alumni Topic Fashion Luxury Design; Principal - Heidrick & Struggles
Gabriella Lojacono, Associate Professor of International Management - Bocconi University and SDA Bocconi School of Management; Director EMiLUX SDA Bocconi

8:30

Q&A

8:45

Networking

9:15

Conclusion

 

Participation
This event is organized in-person at Hotel Portrait Milano and it is open to all Alumni and their guests. Registration required on this page.

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