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11 October 2017

Conference: Fashion & Athleisure

With the participation of 4 renowned Guest Speakers, BAA Fashion Luxury Design is pleased to invite you to its event on "Fashion & Athleisure: The Business of Dressing Down". We look forward to meeting you!

11 October 2017, at 18.15 - 20.30
Università Bocconi - Piazza Sraffa 13
This event, held in Italian, is organized by BAA Fashion Luxury Design.

Guest speakers: Marina Salamon, Majority Shareholder Save the Duck & President Altana; Marco Casoni, CEO Dondup; Gianni Crespi, CEO Basicnet Group; Carlo Rivetti, CEO Stone Island.

“Fashion & Athleisure: the business of dressing down"
Fashion, Sportswear and Athleisure are increasingly intertwined in today's fashion trends and lifestyles. The growing focus on health and well-being, as well as the casual dress code promoted by the big labels, have made Athleisure one of the key phenomena of the sector.
Not only a trend, but a new way of life. By mixing sportswear and daywear, this market has shown significant growth rates over time.
The main challenges and dynamics of this phenomenon will be analyzed by several experts of the fashion world. Marina, Gianni, Marco and Carlo will explore the success stories of their companies, with a special focus on the current strategies pursued in Sportswear, Athleisure and Casualwear.
The round table will be followed by an intense Q&A and networking session! 


18:15 Registration

18:30 Introduction
Emanuela Prandelli, Director Master in Fashion, Experience & Design Management, Università Bocconi
Alexandra Trosin, Topic Leader Fashion Luxury Design, Bocconi Alumni Association

18:40 Panel “Fashion & Athleisure: the business of dressing down”
Marina SalamonMajority Shareholder Save the Duck & President Altana
Marco Casoni, CEO Dondup
Gianni Crespi, CEO Basicnet Group
Carlo Rivetti, CEO Stone Island

19:45 Q&A

20:00 Conclusion and networking cocktail

Download the flyer

Register now! 
The event is open to anyone, participation is free, but registration is required. Register now by clicking the blue button in the upper right-hand corner.

For more information, please write to us at: topic-fashion@bocconialumni.it 
We look forward to seeing you with your friends and colleagues!

Thanks to:


Registration Deadline: 06/10/2017 09:00
18:15 - 20:30
Milano, piazza Sraffa 13
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